Beautifully designed, lively, and straight to the point, i is the UK’s youngest newspaper and has the fastest growing readership of any UK news brand. i was founded in 2010 as a sister title The Independent and became a standalone product in 2016. It quickly attracted a loyal readership from across the country, many of whom had never read newspapers before. Students, commuters, and pensioners are all drawn to i’s fair, comprehensive coverage and mix of voices from across the political spectrum. This approach has led to i being repeatedly voted the nation’s most trusted national newspaper by readers, according to audience measurement body PAMCo.